by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2005 RWM-033 Direct Hit Of all the many areas of the marketing profession, direct marketing is perhaps the most affected by what strategists call ‘far environment’ factors such as technology, globalisation and legislation....
by Kall Kwik WGC | Mar 13, 2009 | Free Library
January, 2005 RWM-024 Grub Then Ethics In his discussion of the latest research concerning corporate social responsibility (CSR), Dr Brian Smith reflects on the view that ‘you can’t eat principles, but you can taste their...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
April, 2003 RWM-007 The fatal lessons of boiling a frog Research focused on the highly topical subject of adapting and reacting to changing market conditions.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
June, 2006 RWM-038 It’s a Small World Dr Brian smith reveals how the latest research on global marketing makes this imposing topic easier to tackle.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
October, 2005 RWM-032 A necessary evil Changes in legislation have an important influence on what marketers can and should do. Dr Brian Smith reviews some recent papers focusing on this area which reinforce the importance of legislation in the...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
January, 2005 JMM-005 JMM Research Watch Vol 5.1 A review of current research for medical marketers Journal of Medical Marketing Volume 5.1
