by Kall Kwik WGC | Mar 13, 2009 | Free Library
June, 2008 SFP-001 Hidden in books Senior executives struggle with the implementation of strategy despite the fact that the answers they seek have been known in the field of management science for many years.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
April, 2006 RWM-036 Trust No-one Market research drives most good marketing, but those who use it would do well to be less trusting and more analytical, suggests Dr Brian Smith in his review of recent academic research in this...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
September, 2004 RWM-021 Emotional Foods The astronomer Carl Sagan once wisely noted that when we have strong emotions we fool ourselves. Certainly it is a naive marketer who thinks that all purchase decisions are entirely rational and made...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2002 RWM-003 Tools of the future Research into modern marketing concepts that would have been alien to earlier generations.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
June, 2008 JMM-018 JMM Research Watch Vol 8.3 A review of current research for medical marketers Journal of Medical Marketing Volume 8.3.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
June, 2005 RWM-029 Taking care of business Despite the majority of companies and marketers working in non-consumer sectors, the idea persists that B2B marketing is less sophisticated than its B2C cousin. Dr Brian Smith considers the latest...
