by Kall Kwik WGC | Mar 13, 2009 | Free Library
October, 2002 RWM-002 Time to embrace complexity In seeking effectiveness, there is no single answer. Effectiveness lies in co ordinating sources of competitive advantage around the customer.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
February, 2009 SFP-008 Brave the jargon, embrace institutional theory Your company is wrapped in a knot of constraints and pressures, and it’s naive to try to manage without understanding this, says Dr Brian D. Smith as he looks at...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
March, 2008 JMM-017 JMM Research Watch Vol 8.2 A review of current research for medical marketers Journal of Medical Marketing Volume 8.2
by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2004 RWM-020 Hot Stuff Dr Brian Smith studies the latest research into branding, a subject that continues to be a hot topic with marketers.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2003 RWM-010 Are we getting it right? Marketing information systems tell us about past performance, but how are we performing in real time against competitors who seek the same investors’ capital?
by Kall Kwik WGC | Mar 13, 2009 | Free Library
February, 2009 O2N-005 A Matter of Definition Dr Brian D Smith looks at what a market is and why it matters. (Open University Money & Management Blog)
