Leader of the Pack

November, 2006    RWM-042 Leader of the Pack Dr Brian Smith reviews an exceptionally rich crop of recent management research, covering management innovation, performance managerment, market orientation and tailoring of marketing...

The Only Way

April, 2005    RWM-027 The Only Way You cannot practise marketing without using segmentation says Dr Brian Smith in this month’s review of recent research.

Doing your best

January, 2006    RWM-034 Doing your best A review of recent research in the field of professional development finds the subject to be both essential and difficult.