by Kall Kwik WGC | Mar 13, 2009 | Free Library
June, 2005 RWM-029 Taking care of business Despite the majority of companies and marketers working in non-consumer sectors, the idea persists that B2B marketing is less sophisticated than its B2C cousin. Dr Brian Smith considers the latest...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
September, 2004 JMM-003 IJMM Research Watch Vol 4.3 A review of current research for medical marketers International Journal of Medical Marketing Volume 4.3
by Kall Kwik WGC | Mar 13, 2009 | Free Library
June, 2008 JMM-018 JMM Research Watch Vol 8.3 A review of current research for medical marketers Journal of Medical Marketing Volume 8.3.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
September, 2003 RWM-011 Are you worth the money? Dr Brian Smith finds research to help marketers measure how marketing contributes to performance.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
October, 2002 RWM-002 Time to embrace complexity In seeking effectiveness, there is no single answer. Effectiveness lies in co ordinating sources of competitive advantage around the customer.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
March, 2009 SFP-009 Exposing Executive Bias The way we explain things to ourselves helps explain executive behaviour, says Dr Brian D. Smith
