by Kall Kwik WGC | May 14, 2009 | Free Library
April, 2009 SFP-010 Segmentation: A marketing mirage? Segmentation is often the answer … except when it isn’t, says Dr Brian D Smith.
by Kall Kwik WGC | May 14, 2009 | Free Library
April, 2009 SMM-039 Complex Weave Value is created at the intersections of many different functions and knowledge domains, says Dr Brian D Smith in this article in Pharmaceutical Marketing Europe.
by Kall Kwik WGC | May 14, 2009 | Free Library
March, 2009 JMM-019 JMM Research Watch Vol 9.1 A review of current research for medical marketers Journal of Medical Marketing Volume 9.1.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
February, 2009 O2N-005 A Matter of Definition Dr Brian D Smith looks at what a market is and why it matters. (Open University Money & Management Blog)
by Kall Kwik WGC | Mar 13, 2009 | Free Library
January, 2008 JMM-016 JMM Research Watch Vol 8.1 A review of current research for medical marketers Journal of Medical Marketing Volume 8.1
by Kall Kwik WGC | Mar 13, 2009 | Free Library
May, 2005 RWM-028 Guessing Games From websites to data mines to R&D, technology is important to marketers. Dr Brian Smith reviews research that looks at how technology is changing marketing.
