by Kall Kwik WGC | May 14, 2009 | Free Library
April, 2009 SFP-010 Segmentation: A marketing mirage? Segmentation is often the answer … except when it isn’t, says Dr Brian D Smith.
by Kall Kwik WGC | May 14, 2009 | Free Library
April, 2009 SMM-039 Complex Weave Value is created at the intersections of many different functions and knowledge domains, says Dr Brian D Smith in this article in Pharmaceutical Marketing Europe.
by Kall Kwik WGC | May 14, 2009 | Free Library
March, 2009 JMM-019 JMM Research Watch Vol 9.1 A review of current research for medical marketers Journal of Medical Marketing Volume 9.1.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
March, 2009 SFP-009 Exposing Executive Bias The way we explain things to ourselves helps explain executive behaviour, says Dr Brian D. Smith
by Kall Kwik WGC | Mar 13, 2009 | Free Library
March, 2006 RWM-035 Back to Basics Dr Brian Smith gets controversial about management research – some of the old stuff is better than the new, he says
by Kall Kwik WGC | Mar 13, 2009 | Free Library
September, 2003 RWM-011 Are you worth the money? Dr Brian Smith finds research to help marketers measure how marketing contributes to performance.
