by Kall Kwik WGC | May 14, 2009 | Free Library
April, 2009 SFP-010 Segmentation: A marketing mirage? Segmentation is often the answer … except when it isn’t, says Dr Brian D Smith.
by Kall Kwik WGC | May 14, 2009 | Free Library
April, 2009 SMM-039 Complex Weave Value is created at the intersections of many different functions and knowledge domains, says Dr Brian D Smith in this article in Pharmaceutical Marketing Europe.
by Kall Kwik WGC | May 14, 2009 | Free Library
March, 2009 JMM-019 JMM Research Watch Vol 9.1 A review of current research for medical marketers Journal of Medical Marketing Volume 9.1.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2008 SFP-006 Using the Wooden Spoon Sometimes the original tools work better than new hi-tech gadgets. Dr Brian Smith considers the value of Ansoff’s 2×2 matrix for pharmaceutical marketers.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
October, 2006 JMM-010 JMM Research Watch Vol 6.3 A review of current research for medical marketers Journal of Medical Marketing Volume 6.3
by Kall Kwik WGC | Mar 13, 2009 | Free Library
December, 2005 JMM-008 JMM Research Watch Vol 5.4 A review of current research for medical marketers Journal of Medical Marketing Volume 5.4
