by Kall Kwik WGC | Jul 7, 2010 | Free Library
June, 2010 SMM-066 Guiding Light This Research Roundup issue’s selection of new research reviews published academic research on a wide range of topics including innovation, product development, remuneration and IP.
by Kall Kwik WGC | Jul 7, 2010 | Free Library
June, 2010 SMM-065 Reap the Rewards Market access has become the foundation of most pharmaceutical go-to-market strategies. However, without implementation, strategy is just a fantasy and new research Pragmedic has conducted reveals that many...
by Kall Kwik WGC | Jul 7, 2010 | Free Library
June, 2010 SMM-064 Back to the Future One of the things that has emerged from Pragmedic’s recent research is that the current pharmaceutical industry landscape is the result of powerful political, economic, technical and social forces. In...
by Kall Kwik WGC | Jun 15, 2010 | Free Library
May, 2010 SMM-063 Managing the changes The research reviewed in this article looks at different aspects of change in an attempt to uncover what specific changes augur for how pharmaceutical marketers operate.
by Kall Kwik WGC | Jun 15, 2010 | Free Library
April, 2010 SMM-062 Discretion is the better part of value Without effective implementation, strategic planning is a futile exercise. In knowledge-intensive markets, such as those for pharmaceuticals and medical technology, the most important,...
by Kall Kwik WGC | Jun 15, 2010 | Free Library
April, 2010 JMM-025 JMM Research Watch Vol 10.3 Dr Brian D Smith reviews research in the field of change management with a view to how this applies in medical marketing.
