by Kall Kwik WGC | Mar 12, 2012 | Free Library
February, 2012 SMM-086 Two Tribes Among the cultural similarities that are shared by every pharmaceutical company is the tribalism of sales and marketing. Longstanding methods to try to bridge the divide have failed, so now it is time to look at...
by Kall Kwik WGC | Mar 12, 2012 | Free Library
December, 2011 SMM-085 Pinpoint Precision It is important to improve the risk-adjusted return on investment ratio when performing the annual brand plan review.
by Kall Kwik WGC | Mar 12, 2012 | Free Library
December, 2011 SMM-084 The Causes of Healthcare Inflation To understand the belief that medical technology costs drive healthcare inflation it is useful to trace its origins. The idea that spending on medical technology is a primary driver of...
by Kall Kwik WGC | Nov 8, 2011 | Free Library
October, 2011 SMM-083 An Unfolding Story: The Emerging Picture of the Value of New Medical Technology In this European Health Technology Institute research brief, Professor Brian D Smith looks at the value of innovative medical technology and...
by Kall Kwik WGC | Nov 8, 2011 | Free Library
October, 2011 SAI-051 Six Lessons for Knowledge Based Marketers Professor Brian D Smith describes how marketing in knowledge-based industries is different from other businesses.
by Kall Kwik WGC | Aug 19, 2011 | Free Library
August, 2011 SMM-082 Improving HTA in Medical Technology: Six Goals for Constructive Engagement In this European Health Technology Institute research brief, Professor Brian D Smith looks at how Medical technology companies need to help health...
