by Kall Kwik WGC | Nov 8, 2010 | Free Library
September, 2010 SMM-071 Survival of the Fittest This review of published research considers varying views on adapting pharma business models to fit the changing environment.
by Kall Kwik WGC | Nov 8, 2010 | Free Library
September, 2010 SMM-067 Community Focus New data suggests that marketers must shift their attention from individual influencers to complex decision-making units, say Dr Brian D Smith and Marcus Bergler, in this feature in Pharmaceutical...
by Kall Kwik WGC | Nov 8, 2010 | Free Library
August, 2010 SMM-068 Seeking Success One thing that has become apparent through recent research by Dr Brian D Smith is that many senior industry executives foresee, over the next decade, fundamental change in the sector. This selection of...
by Kall Kwik WGC | Nov 8, 2010 | Free Library
July, 2010 SMM-069 Risk and Reward From early stage development partnerships to wording adverse event warnings, this crop of peer-reviewed research has lessons from marketers working across the pharmaceutical development...
by Kall Kwik WGC | Nov 8, 2010 | Free Library
November, 2010 SMM-072 Pooling Ideas New research into doctors’ behaviour could force a reappraisal of Key Opinion Leader management, say Dr Brian D Smith and Marcus Bergler in this feature article from Pharmaceutical...
by Kall Kwik WGC | Jul 7, 2010 | Free Library
June, 2010 SMM-066 Guiding Light This Research Roundup issue’s selection of new research reviews published academic research on a wide range of topics including innovation, product development, remuneration and IP.
