by Kall Kwik WGC | Apr 25, 2011 | Free Library
April, 2011 JMM-028 JMM Research Watch Vol 11.2 A selection of research drawn from a special issue of the Journal of Marketing Management, focussed on Value Marketing in the Health Care Industry.
by Kall Kwik WGC | Apr 25, 2011 | Free Library
April, 2011 SMM-078 Fit Your Market Best practice and benchmarking are buzzwords in pharma marketing effectiveness, but the whole idea is flawed and management research is full of examples of benchmarking and best practice failing in the short...
by Kall Kwik WGC | Apr 25, 2011 | Free Library
April, 2011 SMM-077 Resolving the Innovation Paradox of MedTech Procurement: Five Lessons from Research Outcomes Medical technology procurement policies often seem designed to prevent the efficiency improvements they are intended to achieve....
by Kall Kwik WGC | Apr 25, 2011 | Free Library
March, 2011 JMM-027 JMM Research Watch Vol 11.1 This selection of research covers the topics of CSR, price regulation and generic competition.
by Kall Kwik WGC | Jan 6, 2011 | Free Library
December, 2010 SMM-073 Growing Opportunity A summary of recently published academic research about growth and innovation that is relevant to pharma marketing.
by Kall Kwik WGC | Nov 8, 2010 | Free Library
November, 2010 SMM-072 Pooling Ideas New research into doctors’ behaviour could force a reappraisal of Key Opinion Leader management, say Dr Brian D Smith and Marcus Bergler in this feature article from Pharmaceutical...
