by Kall Kwik WGC | Jan 17, 2014 | Free Library
July, 2013 SMM-100 Modern Values Understanding the new concepts and processes of value will be the first steps towards adapting to a new healthcare environment.
by Kall Kwik WGC | Sep 5, 2013 | Free Library
September, 2013 SAI-053 Capturing an elusive phenomenon: developing and testing a multiple perspective model of marketing strategy implementation This paper reports on a survey of executives in pharmaceutical and medical technology companies...
by Kall Kwik WGC | Sep 5, 2013 | Free Library
August, 2013 SMM-099 Breaking Free From Medtech’s Iron Cage Adapting to changes in the market environment is critical to the survival of any organisation. So, why do so many medtech companies find it particularly challenging to implement...
by Kall Kwik WGC | Jun 27, 2013 | Free Library
June, 2013 SMM-098 New Tribes: The Shape of Medtech to Come Brian D Smith looks at the emergence of new structures in the medical technology sector.
by Kall Kwik WGC | Apr 21, 2013 | Free Library
April, 2013 SMM-097 Emerging Models When thinking about the evolution of the pharma industry, it’s easy to think in terms of struggles between incumbent dinosaurs and emerging new business models with a ‘survival of the fittest’ conclusion. But...
by Kall Kwik WGC | Apr 3, 2013 | Free Library
April, 2013 SMM-096 The Future of Pharma? Speciation, Sex and Death Having published a 3-year research project and an 80,000 word book on the subject, I am often asked, by pharma executives too impatient to read the whole story, “So, in a...
