Breaking Free From Medtech’s Iron Cage

August, 2013    SMM-099 Breaking Free From Medtech’s Iron Cage Adapting to changes in the market environment is critical to the survival of any organisation. So, why do so many medtech companies find it particularly challenging to implement...

Emerging Models

April, 2013    SMM-097 Emerging Models When thinking about the evolution of the pharma industry, it’s easy to think in terms of struggles between incumbent dinosaurs and emerging new business models with a ‘survival of the fittest’ conclusion. But...

Fitness First

February, 2013    SMM-094 Fitness First As the market changes, existing capabilities become useless and new ones become essential. Professor Brian D Smith describes how pharma companies become fit for the future