by Lindsay Bruce Smith | Mar 19, 2026 | Free Library
FEBRUARY, 2026 SMM-309 Leading through turbulence How dynamic capabilities enable adaptation to VUCA markets. This article opens a four part series exploring the strategic concepts that matter most in today’s volatile, uncertain, complex and ambiguous market....
by Lindsay Bruce Smith | Mar 19, 2026 | Free Library
February, 2026 SMM-308 AI’s Bottleneck Problem Why pharma’s AI revolution may hinder...
by Lindsay Bruce Smith | Feb 11, 2026 | Free Library
January, 2026 SMM-307 McNamara’s Fallacy Sometimes our greatest strengths are our most dangerous weaknesses. This article looks at why marketing science is harder than you think and encourages you to avoid one particularly common mistake when making...
by Lindsay Bruce Smith | Feb 11, 2026 | Free Library
December, 2025 SMM-306 The Goldilocks Zone Why do bright people make unwise decisions? My research suggests a new perspective on this important...
by Lindsay Bruce Smith | Feb 11, 2026 | Free Library
November, 2025 SMM-305 Why Bad Habits Sabotage your Strategic Decisions If you’re a senior strategist, your job is to make the best decisions you can. This article shares three lessons I’ve learned to help you avoid the bad habits that may stand in your...
