December, 2022 SMM-258
The Glocalisation Challenge
The concept of glocalisation contrasts the increasingly global nature of the pharma market with the continuing importance of locally-specific market conditions. The implication is that firms need to develop superior capabilities in ‘glocalisation’ – the adaptation of a core, global strategy to local market conditions. This article is the first in a series covering a three-part approach to improving your company’s glocalisation capabilities.