by Kall Kwik WGC | Mar 12, 2009 | Free Library
December, 2007 SMM-031 Standing out from the crowd For medical technology executives seeking to grow their business, strategy guidance that is industry-specific and research-based is hard to come by. Dr Brian D Smith explores what it is that...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2005 SMM-011 In Hand Shareholder value is not the same as profit; it is a function of both returns and risks. So main board directors concern themselves with the risk-adjusted return on capital. New research on marketing due diligence can...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2004 SMM-010 Culture Couture Are pharmaceutical marketing departments helped or hindered by company culture? Dr Brian Smith found that successful culture change involves careful pruning, not a blunt axe.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
August, 2000 SMM-002 Achieving a market-led culture: A case study This paper describes a challenge common to many medical device companies, that of developing a market-led corporate culture in order to create sustainable competitive advantage....
