by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2008 O2N-004 The Synergy Mirage Dr Brian Smith looks at how firms build synergy (Open University Money & Management blog)
by Kall Kwik WGC | Mar 13, 2009 | Free Library
September, 2006 RWM-040 The Missing Link Dr Brian Smith reviews an eclectic mix of research which concludes that competing depends on innovation based on knowledge management that is driven by managerial style.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
March, 2005 RWM-026 Different Strokes Dr Brian Smith treads carefully as he sorts through the latest research on gender.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
September, 2007 SAI-047 Justifying CRM projects in a business-to-business context: The potential of the Benefits Dependency Network Customer Relationship Management (CRM) projects often fail. Dr Brian Smith, Professor Moira Clark and Professor...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2004 SAI-045 Understanding the devil This is a report of the Cranfield CRM Research Forum’s work in 2002/3. The research agenda, shaped and agreed by the Forum’s members, was designed to further the group’;s aim to...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2008 SMM-034 Make your move Received wisdom has it that a first-mover – the first significant product in a class – has an advantage over its followers. This assumption drives pharma companies to push hard to launch sooner...
