by Kall Kwik WGC | Mar 12, 2009 | Free Library
May, 2007 SMM-024 No Man is an Island CSR is not an isolated process but is linked to all corporate practices. The difficulty pharma has is identifying the benefits of this costly exercise.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2004 SMM-007 Successful marketing strategies for medical devices and diagnostics This second edition of the Clinica Report Successful Marketing Strategies for Medical Devices and Diagnostics shows managers in medical device and...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2003 SMM-005 An empirical investigation of marketing strategy quality in medical markets This is the first in a trilogy of papers reporting a five-year research project into marketing strategy making in medical markets. This paper...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
May, 2007 SMM-023 Growing Pains Understanding what stage of development the pharmaceutical industry is at in its life cycle is essential for marketers to optimize their strategies, explains Dr Brian D. Smith
by Kall Kwik WGC | Mar 12, 2009 | Free Library
May, 2006 SAI-016 As chaves do marketing (in Portugese) Novas pesquisas revelam como e que as grandes empresas fazem com que o planeamento de marketing estrate gico resulte com elas
by Kall Kwik WGC | Mar 12, 2009 | Free Library
May, 2006 SAI-015 Easy as 1,2,3 There are three levels of marketing accountability and great marketers understand them all. Applying rigour at all three levels is what distinguishes a great marketing company from the less...
