by Kall Kwik WGC | Mar 13, 2009 | Free Library
January, 2006 RWM-034 Doing your best A review of recent research in the field of professional development finds the subject to be both essential and difficult.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
April, 2005 JMM-006 JMM Research Watch Vol 5.2 A review of current research for medical marketers Journal of Medical Marketing Volume 5.2
by Kall Kwik WGC | Mar 13, 2009 | Free Library
June, 2003 RWM-009 Believing is seeing Beware your own perception; it is often biased.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
December, 2007 SAI-031 Measuring up The fashion for business metrics has led to many advances. But ‘balanced scorecards’ have their faults. Can we improve on the system? Dr Brian Smith and Professor Keith Ward...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2006 SAI-013 How do great companies make strategic planning work? In theory, there is no difference between theory and practice. In practice, there is. Nowhere is this old business saying more true than in strategic planning. Almost all...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2005 SAI-010 The Root of All Good Without good segmentation, all your marketing, from product design to pricing to promotion, is doomed to mediocrity. Whole books are written about the detail of segmentation, but success starts with the...
