by Kall Kwik WGC | Mar 13, 2009 | Free Library
September, 2008 SFP-005 The Value of VRIO Dr Brian Smith looks at resourced based theory and it’s application to pharmaceutical marketing.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
February, 2003 RWM-005 To boldly go Dr Brian Smith looks at research which could help you take brave steps into the unknown.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
August, 2008 SFP-003 Built on sand Why does much of the work of market analysts and management teams result in so much data but so little understanding?
by Kall Kwik WGC | Mar 13, 2009 | Free Library
May, 2006 RWM-037 Focused Minds Dr Brian Smith reviews some of the recent research into marketing accountability.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
September, 2005 RWM-031 Head for heights Dr Brian Smith discusses research that helps explain why marketing seems to be under-represented in the boardroom and how it can regain political weight by reconnecting marketing strategy to shareholder...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2004 RWM-023 Hello Shoppers It seems ironic that we know far more about the many activities that cost us money than we do about our single source of income – the customer. It seems appropriate therefore to look at what the latest...
