by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2004 RWM-020 Hot Stuff Dr Brian Smith studies the latest research into branding, a subject that continues to be a hot topic with marketers.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2003 RWM-010 Are we getting it right? Marketing information systems tell us about past performance, but how are we performing in real time against competitors who seek the same investors’ capital?
by Kall Kwik WGC | Mar 13, 2009 | Free Library
February, 2009 O2N-005 A Matter of Definition Dr Brian D Smith looks at what a market is and why it matters. (Open University Money & Management Blog)
by Kall Kwik WGC | Mar 13, 2009 | Free Library
January, 2008 JMM-016 JMM Research Watch Vol 8.1 A review of current research for medical marketers Journal of Medical Marketing Volume 8.1
by Kall Kwik WGC | Mar 13, 2009 | Free Library
May, 2005 RWM-028 Guessing Games From websites to data mines to R&D, technology is important to marketers. Dr Brian Smith reviews research that looks at how technology is changing marketing.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2006 RWM-042 Leader of the Pack Dr Brian Smith reviews an exceptionally rich crop of recent management research, covering management innovation, performance managerment, market orientation and tailoring of marketing...
