by Kall Kwik WGC | Mar 13, 2009 | Free Library
September, 2005 RWM-031 Head for heights Dr Brian Smith discusses research that helps explain why marketing seems to be under-represented in the boardroom and how it can regain political weight by reconnecting marketing strategy to shareholder...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2004 RWM-023 Hello Shoppers It seems ironic that we know far more about the many activities that cost us money than we do about our single source of income – the customer. It seems appropriate therefore to look at what the latest...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2008 SFP-002 Just do it Unsuccessful firms believe the buy-in fallacy; successful firms don’t. They create a strong strategy, then they just do it.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2005 RWM-030 The Silo Myth In this review of new research, Dr Brian Smith looks at the overlap between Marketing and Human Resources and discovers that these functions should ignore that overlap at their peril.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
October, 2004 RWM-022 Show me the money The marketer’s job is both strategic (deciding how to bring the money in) and tactical (deciding where to spend the marketing communications budget). This Research Watch focuses on the latter and...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2003 RWM-013 Ammunition for marketers How marketers can test and prove that their theories work.
