by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2005 RWM-030 The Silo Myth In this review of new research, Dr Brian Smith looks at the overlap between Marketing and Human Resources and discovers that these functions should ignore that overlap at their peril.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
October, 2004 RWM-022 Show me the money The marketer’s job is both strategic (deciding how to bring the money in) and tactical (deciding where to spend the marketing communications budget). This Research Watch focuses on the latter and...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2003 RWM-013 Ammunition for marketers How marketers can test and prove that their theories work.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
January, 2003 RWM-004 Marketing begins with an R New research that shows how relationship marketing has taken a central place in marketers’ thoughts.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2008 O2N-003 Marrying Companies Dr Brian Smith looks at mergers and acquisitions in the credit crunch. (Open University Money & Management blog)
by Kall Kwik WGC | Mar 13, 2009 | Free Library
April, 2007 RWM-047 Do It Yourself Dr Brian Smith Reviews some recent research on change in marketing.
