by Kall Kwik WGC | Sep 17, 2009 | Free Library
July, 2009 JMM-021 JMM Research Watch Vol 9.3 A review of current research for medical marketers. Journal of Medical Marketing volume 9.3
by Kall Kwik WGC | Sep 17, 2009 | Free Library
July, 2009 SMM-043 Men from the Boys Research reveals that, despite its willingness, pharma is not meeting the criteria for strong KAM
by Kall Kwik WGC | Sep 17, 2009 | Free Library
July, 2009 SFP-013 Key Account Management: Always read the label Dr Brian D. Smith traces the origins of key account management and how it applies in pharmaceutical markets.
by Kall Kwik WGC | Sep 17, 2009 | Free Library
May, 2009 SFP-011 Too much market focus can be a bad thing It may seem heresy to an MBA-trained executive, but too strong a market focus can be a bad thing.
by Kall Kwik WGC | Aug 3, 2009 | Free Library
July, 2009 SMM-042 Research Roundup A look at recently published academic research affecting pharmaceutical marketing. Published in Pharmaceutical Marketing July 2009.
by Kall Kwik WGC | Aug 3, 2009 | Free Library
June, 2009 SFP-012 Keeping up with KOLs Dr Brian D. Smith looks at the origins and future of key opinion leadership.
