by Kall Kwik WGC | Nov 18, 2009 | Free Library
September, 2009 O2N-007 Caged Companies When was the last time you heard someone in your company or organisation talk about change? Changing strategies, changing business models, changing culture, changing attitudes. Modern management philosophy...
by Kall Kwik WGC | Nov 3, 2009 | Free Library
October, 2009 SM-050 Matchmaking process Pharmaceutical marketing, it has often been observed, is a matching process – the need to marry the capabilities and limitations of the huge and complex life-sciences knowledge domain with the...
by Kall Kwik WGC | Oct 8, 2009 | Free Library
September, 2009 SFP-014 Straddling or Focusing: The moment of truth Dr Brian D. Smith suggests that our industry is about to prove or disprove a fundamental academic theory: that straddling generics and innovation is an unsustainable business...
by Kall Kwik WGC | Sep 30, 2009 | Free Library
September, 2009 SMM-049 An exploratory study of key opinion leadership management trends among European pharmaceutical companies Opinion leadership is a well-defined concept that underpins much marketing practice in the pharmaceutical and other...
by Kall Kwik WGC | Sep 17, 2009 | Free Library
September, 2009 SMM-047 Good Idea In Theory Theory has a bad name among marketers. As the antonym to practical or realistic, it has become a pejorative term that we use to disparage any idea we think has little value. Yet, when we belittle it,...
by Kall Kwik WGC | Sep 17, 2009 | Free Library
September, 2009 SMM-045 Self Promotion Marketers should apply strategic marketing tenets to personal development for more lucrative and fulfilling careers.
