by Kall Kwik WGC | Nov 18, 2009 | Free Library
October, 2009 SMM-051 Culture Kaleidoscope Managing the myriad of perspectives within the marketing team is fraught with complications. It takes skill to manage cultural differences without too much conflict, but to do so is rewarded with better...
by Kall Kwik WGC | Nov 3, 2009 | Free Library
October, 2009 SM-050 Matchmaking process Pharmaceutical marketing, it has often been observed, is a matching process – the need to marry the capabilities and limitations of the huge and complex life-sciences knowledge domain with the...
by Kall Kwik WGC | Oct 8, 2009 | Free Library
September, 2009 SFP-014 Straddling or Focusing: The moment of truth Dr Brian D. Smith suggests that our industry is about to prove or disprove a fundamental academic theory: that straddling generics and innovation is an unsustainable business...
by Kall Kwik WGC | Sep 30, 2009 | Free Library
September, 2009 SMM-049 An exploratory study of key opinion leadership management trends among European pharmaceutical companies Opinion leadership is a well-defined concept that underpins much marketing practice in the pharmaceutical and other...
by Kall Kwik WGC | Sep 17, 2009 | Free Library
May, 2009 SFP-011 Too much market focus can be a bad thing It may seem heresy to an MBA-trained executive, but too strong a market focus can be a bad thing.
by Kall Kwik WGC | Sep 17, 2009 | Free Library
September, 2009 SMM-048 The Key to Success Pharmaceutical Marketing Europe feature article that discusses the effective management of an increasingly complex network of Key Opinion Leaders.
