by Kall Kwik WGC | Feb 2, 2010 | Free Library
January, 2010 SMM-055 Against the Odds International research can guide us in adapting to changes in the marketplace. (Part of the Pharmaceutical Marketing Research Roundup series.)
by Kall Kwik WGC | Feb 2, 2010 | Free Library
January, 2010 SFP-018 The Science of Marketing Marketing is more science-based than one might realise. Dr Brian D Smith looks at Resource Advantage Theory and how it applies to Marketing.
by Kall Kwik WGC | Feb 2, 2010 | Free Library
December, 2009 SMM-054 Multiple Perspectives Synthesised research provides useful, practical solutions to management problems. (Part of the Pharmaceutical Marketing Research Roundup series.)
by Kall Kwik WGC | Feb 2, 2010 | Free Library
November, 2009 SMM-053 Displaced Concepts Research papers with roots outside pharma consider how channels to market work. (Part of the Pharmaceutical Marketing Research Roundup series.)
by Kall Kwik WGC | Jan 11, 2010 | Free Library
November, 2009 SAI-049 Turning the Key Dr Brian D. Smith and Lindsay Bruce look at how sales teams can make key account and key opinion leader strategies work.
by Kall Kwik WGC | Jan 7, 2010 | Free Library
September, 2009 JMM-022 Nothing So Practical (Research Watch) Responding to those who dismiss theory as the antonym of practical, Kurt Lewin, an American psychologist, was reported to have said that ‘there is nothing so practical as a good...
