by Kall Kwik WGC | Apr 19, 2010 | Free Library
March, 2010 JMM-024 JMM Research Watch Vol 10.2 A review of recent research that reports important findings both about health care systems and the industry.
by Kall Kwik WGC | Apr 19, 2010 | Free Library
February, 2010 SMM-058 Seven Deadly Sins of Marketing Excellence Marketing excellence programmes have become ubiquitous. Although going under different names, the urge to improve marketing capabilities has seized most pharmaceutical companies....
by Kall Kwik WGC | Apr 19, 2010 | Free Library
February, 2010 SMM-057 Model Answer Like many models, the famous 4Ps model emerged from consumer marketing research and is still taught with a heavy B2C bias. The principle of a consistent set of variables that creates value for the customer...
by Kall Kwik WGC | Apr 19, 2010 | Free Library
February, 2010 SMM-056 Through a Glass Darkly Human beings can only have an imperfect view of the world. As pharmaceutical marketers, this is most obvious when we try to understand the way our business environment is changing. By the time things...
by Kall Kwik WGC | Feb 2, 2010 | Free Library
January, 2010 SMM-055 Against the Odds International research can guide us in adapting to changes in the marketplace. (Part of the Pharmaceutical Marketing Research Roundup series.)
by Kall Kwik WGC | Feb 2, 2010 | Free Library
January, 2010 SFP-018 The Science of Marketing Marketing is more science-based than one might realise. Dr Brian D Smith looks at Resource Advantage Theory and how it applies to Marketing.
