by Kall Kwik WGC | Apr 19, 2010 | Free Library
February, 2010 SMM-056 Through a Glass Darkly Human beings can only have an imperfect view of the world. As pharmaceutical marketers, this is most obvious when we try to understand the way our business environment is changing. By the time things...
by Kall Kwik WGC | Feb 2, 2010 | Free Library
January, 2010 SMM-055 Against the Odds International research can guide us in adapting to changes in the marketplace. (Part of the Pharmaceutical Marketing Research Roundup series.)
by Kall Kwik WGC | Feb 2, 2010 | Free Library
January, 2010 SFP-018 The Science of Marketing Marketing is more science-based than one might realise. Dr Brian D Smith looks at Resource Advantage Theory and how it applies to Marketing.
by Kall Kwik WGC | Feb 2, 2010 | Free Library
December, 2009 SMM-054 Multiple Perspectives Synthesised research provides useful, practical solutions to management problems. (Part of the Pharmaceutical Marketing Research Roundup series.)
by Kall Kwik WGC | Feb 2, 2010 | Free Library
November, 2009 SMM-053 Displaced Concepts Research papers with roots outside pharma consider how channels to market work. (Part of the Pharmaceutical Marketing Research Roundup series.)
by Kall Kwik WGC | Jan 11, 2010 | Free Library
November, 2009 SAI-049 Turning the Key Dr Brian D. Smith and Lindsay Bruce look at how sales teams can make key account and key opinion leader strategies work.
