by Kall Kwik WGC | Apr 21, 2010 | Free Library
January, 2010 SMM-060 Spurring Success How can we use our knowledge of motivation and commitment to achieve strategy implementation and create value? This article from the Jobs and Careers section of Pharmaceutical Marketing looks at what...
by Kall Kwik WGC | Apr 21, 2010 | Free Library
March, 2010 SMM-061 What’s really going on? Pharmaceutical marketers often have to make decisions without reams of supporting data and it’s hard to imagine a situation in which marketers’ decisions will ever be as evidence-based as, for...
by Kall Kwik WGC | Apr 19, 2010 | Free Library
February, 2010 SMM-058 Seven Deadly Sins of Marketing Excellence Marketing excellence programmes have become ubiquitous. Although going under different names, the urge to improve marketing capabilities has seized most pharmaceutical companies....
by Kall Kwik WGC | Apr 19, 2010 | Free Library
February, 2010 SMM-057 Model Answer Like many models, the famous 4Ps model emerged from consumer marketing research and is still taught with a heavy B2C bias. The principle of a consistent set of variables that creates value for the customer...
by Kall Kwik WGC | Apr 19, 2010 | Free Library
February, 2010 SMM-056 Through a Glass Darkly Human beings can only have an imperfect view of the world. As pharmaceutical marketers, this is most obvious when we try to understand the way our business environment is changing. By the time things...
by Kall Kwik WGC | Apr 19, 2010 | Free Library
March, 2010 SMM-059 Break Out Invisible constraints on the company environment can hinder effective strategic change. In this feature article in Pharmaceutical Marketing Europe, Dr Brian Smith looks at institutional theory and applies it to the...
