by Kall Kwik WGC | Oct 24, 2014 | Free Library
October, 2014 SMM-114 Death Valley For life sciences companies, evolving is becoming harder not easier. Sometimes an injection of new genes is imperative for survival. This article is part of the Darwin’s Medicine series, published in...
by Kall Kwik WGC | Sep 22, 2014 | Free Library
September, 2014 SMM-113 It’s In Our Genes Evolution is almost always used as a synonym for change and DNA as a metaphor for habits. However,by relegating evolution to a mere metaphor, we risk missing the value in the best idea anyone has...
by Kall Kwik WGC | Sep 2, 2014 | Free Library
July, 2014 SMM-112 Managing Uncertainty In a feature article published in Pharmaceutical Marketing Europe, Professor Brian D Smith looks at how futures we cannot predict require a different approach to strategy making.
by Kall Kwik WGC | Sep 2, 2014 | Free Library
July, 2014 SMM-111 History Rhymes In this, the latest in the Darwin’s Medicine series from Pharmaceutical Marketing Europe, Professor Brian D Smith looks at how recent events in the pharmaceutical industry are an echo from the 19th...
by Kall Kwik WGC | Jul 9, 2014 | Free Library
May, 2014 SMM-110 Nothing Makes Sense This article in PME’s Darwin’s Medicine series discusses how evolutionary theory helps us understand and adapt to the industry’s latest deal-making frenzy.
by Kall Kwik WGC | Jun 16, 2014 | Free Library
June, 2014 SMM-109 Pharma’s Shrinking Waterhole A paradox of evolution is that well adapted creatures are also the most vulnerable; species thrive in their chosen habitat but decline when it changes. The same analogy helps us to see the...
