by Kall Kwik WGC | Feb 16, 2015 | Free Library
November, 2014 SMM-118 Six Great Shifts This feature article from PharmaFocus Asia pulls together all the complex changes in our industry environment to identify six evolutionary selection pressures that will determine whether business models...
by Kall Kwik WGC | Nov 17, 2014 | Free Library
November, 2014 SMM-116 Sharper Focus Strategies often get lost in translation as they are communicated along the chain of command. This article examines how a highly effective brand teams connect high-level strategy with operational...
by Kall Kwik WGC | Nov 17, 2014 | Free Library
November, 2014 SMM-115 Balancing Act Company culture acts as a brake on change, preventing adaptation to fast-moving markets. This article (from the Darwin’s Medicine series) looks at how to overcome this problem without throwing away the...
by Kall Kwik WGC | Oct 24, 2014 | Free Library
October, 2014 SMM-114 Death Valley For life sciences companies, evolving is becoming harder not easier. Sometimes an injection of new genes is imperative for survival. This article is part of the Darwin’s Medicine series, published in...
by Kall Kwik WGC | Sep 22, 2014 | Free Library
September, 2014 SMM-113 It’s In Our Genes Evolution is almost always used as a synonym for change and DNA as a metaphor for habits. However,by relegating evolution to a mere metaphor, we risk missing the value in the best idea anyone has...
by Kall Kwik WGC | Sep 2, 2014 | Free Library
July, 2014 SMM-112 Managing Uncertainty In a feature article published in Pharmaceutical Marketing Europe, Professor Brian D Smith looks at how futures we cannot predict require a different approach to strategy making.
