by Kall Kwik WGC | Apr 7, 2018 | Free Library
March, 2018 SMM-176 The evolution of brand strategy As our market has evolved into one where payers and patients shape decisions, the nature of brand strategy has adapted to that new environment. This article, describes the newly emerging...
by Kall Kwik WGC | Apr 7, 2018 | Free Library
March, 2018 SMM-175 Digital shakeout Recent announcements by Nokia, Roche and others point to where digital health is heading. Whether their business models will survive or become extinct depends on how well they adapt to the Information...
by Kall Kwik WGC | Apr 7, 2018 | Free Library
February, 2018 SMM-174 The Secret of Success It is becoming clear that success in pharma is associated with specialisation, but what is the mechanism by which it works?
by Kall Kwik WGC | Jan 8, 2018 | Free Library
February, 2017 SMM-156b A butterfly flaps its wings In chaos theory, the butterfly effect is the idea that complex systems can be so delicately balanced that small events, such as the flapping of a butterfly’s wings, can have large effects, such...
by Kall Kwik WGC | Jan 8, 2018 | Free Library
December, 2017 SMM-172 The New Basics Why innovative products and creative marketing won’t help if our industry fails to address the new basics.
by Kall Kwik WGC | Jan 8, 2018 | Free Library
December, 2017 SMM-171 Amazon’s invasion It’s no good being alarmed about Amazon entering the pharma market as a new channel. The organisation is incredibly competitive; and the disruption it has caused in every market it has touched...
