by Kall Kwik WGC | Apr 13, 2018 | Free Library
April, 2018 SMM-178 Segmentation, evolved Evolutionary adaptations are a response to market selection pressures, as seen by Sanofi’s Praluent strategy.
by Kall Kwik WGC | Apr 7, 2018 | Free Library
March, 2018 SMM-177 The valuable brand The pressures of the 21st century market are slowly driving the adaptation of brand strategy, which means that creating value beyond the pill is both possible and increasingly...
by Kall Kwik WGC | Apr 7, 2018 | Free Library
March, 2018 SMM-176 The evolution of brand strategy As our market has evolved into one where payers and patients shape decisions, the nature of brand strategy has adapted to that new environment. This article, describes the newly emerging...
by Kall Kwik WGC | Apr 7, 2018 | Free Library
March, 2018 SMM-175 Digital shakeout Recent announcements by Nokia, Roche and others point to where digital health is heading. Whether their business models will survive or become extinct depends on how well they adapt to the Information...
by Kall Kwik WGC | Apr 7, 2018 | Free Library
February, 2018 SMM-174 The Secret of Success It is becoming clear that success in pharma is associated with specialisation, but what is the mechanism by which it works?
by Kall Kwik WGC | Apr 7, 2018 | Free Library
January, 2018 SMM-173 2018 by Darwin Our industry’s evolution can’t be predicted, but it can be foreseen, says Brian D Smith in this look at the industry trends emerging in 2018.
