by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
September, 2007 SAI-029 The Marketer’s Dilemma We’ve all been taught how to be market-led but making it happen is a different matter. New research sheds light on the problem of marketing implementation.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
September, 2007 SAI-047 Justifying CRM projects in a business-to-business context: The potential of the Benefits Dependency Network Customer Relationship Management (CRM) projects often fail. Dr Brian Smith, Professor Moira Clark and Professor...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2007 SMM-028 Seek First to Understand Before we attempt to penetrate markets such as India and China, we must first understand how these cultures operate, suggest Dr Brian D. Smith and Abigail W. Jones
by Kall Kwik WGC | Mar 12, 2009 | Free Library
December, 2007 SMM-031 Standing out from the crowd For medical technology executives seeking to grow their business, strategy guidance that is industry-specific and research-based is hard to come by. Dr Brian D Smith explores what it is that...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
December, 2007 SAI-031 Measuring up The fashion for business metrics has led to many advances. But ‘balanced scorecards’ have their faults. Can we improve on the system? Dr Brian Smith and Professor Keith Ward...
