by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2003 RWM-013 Ammunition for marketers How marketers can test and prove that their theories work.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
January, 2003 RWM-004 Marketing begins with an R New research that shows how relationship marketing has taken a central place in marketers’ thoughts.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2008 O2N-003 Marrying Companies Dr Brian Smith looks at mergers and acquisitions in the credit crunch. (Open University Money & Management blog)
by Kall Kwik WGC | Mar 13, 2009 | Free Library
April, 2007 RWM-047 Do It Yourself Dr Brian Smith Reviews some recent research on change in marketing.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2005 JMM-007 JMM Research Watch Vol 5.3 A review of current research for medical marketers Journal of Medical Marketing Volume 5.3
by Kall Kwik WGC | Mar 13, 2009 | Free Library
October, 2003 RWM-012 Making assumptions New research takes a look at accepted truths and obliterates a few industry myths. Dr Brian Smith wonders why we are so fond of generalisations.
