by Kall Kwik WGC | Jan 7, 2010 | Free Library
September, 2009 JMM-022 Nothing So Practical (Research Watch) Responding to those who dismiss theory as the antonym of practical, Kurt Lewin, an American psychologist, was reported to have said that ‘there is nothing so practical as a good...
by Kall Kwik WGC | Jan 7, 2010 | Free Library
September, 2009 SMM-052 Exploratory Study of KOL Management Trends in European Pharmaceutical Companies Opinion leadership is a well-defined concept. Likely changes in the pharmaceutical sector, consequences of its industry life cycle, are...
by Kall Kwik WGC | Jan 7, 2010 | Free Library
December, 2009 SFP-017 Survival of the Dumbest Definitions of the same management strategy terms can vary significantly. This is important in practice as it can lead to communication problems. There are clear explanations for why and how this...
by Kall Kwik WGC | Jan 7, 2010 | Free Library
December, 2009 SAI-048 Maybe I Will, Maybe I Won’t The full title of this article, published in the Journal of Strategic Marketing, is Maybe I Will, Maybe I Won’t: what the connected perspectives of motivation theory and...
by Kall Kwik WGC | Nov 18, 2009 | Free Library
July, 2009 O2N-006 Spot the Difference If I’m ever invited onto the Today programme and forced to come up with a sound bite about how to spot the difference between successful firms and failures, I think I’d have the answer: Beware...
by Kall Kwik WGC | Nov 18, 2009 | Free Library
November, 2009 SFP-016 Overcoming “them and us” When we strongly identify with our group, we instinctively identify against people in other groups. However, this persistence of stone-age group identity thinking doesn’t help us in the...
