by Kall Kwik WGC | Nov 8, 2010 | Free Library
October, 2010 SMM-070 The Observation Effect This review of published research looks at corporate social responsibility (CSR), including studies of some of the most important companies in the pharmaceutical industry.
by Kall Kwik WGC | Nov 8, 2010 | Free Library
September, 2010 SMM-071 Survival of the Fittest This review of published research considers varying views on adapting pharma business models to fit the changing environment.
by Kall Kwik WGC | Nov 8, 2010 | Free Library
September, 2010 SMM-067 Community Focus New data suggests that marketers must shift their attention from individual influencers to complex decision-making units, say Dr Brian D Smith and Marcus Bergler, in this feature in Pharmaceutical...
by Kall Kwik WGC | Jul 7, 2010 | Free Library
June, 2010 SMM-066 Guiding Light This Research Roundup issue’s selection of new research reviews published academic research on a wide range of topics including innovation, product development, remuneration and IP.
by Kall Kwik WGC | Jul 7, 2010 | Free Library
June, 2010 SMM-065 Reap the Rewards Market access has become the foundation of most pharmaceutical go-to-market strategies. However, without implementation, strategy is just a fantasy and new research Pragmedic has conducted reveals that many...
by Kall Kwik WGC | Jul 7, 2010 | Free Library
June, 2010 SMM-064 Back to the Future One of the things that has emerged from Pragmedic’s recent research is that the current pharmaceutical industry landscape is the result of powerful political, economic, technical and social forces. In...
