by Kall Kwik WGC | Nov 8, 2010 | Free Library
September, 2010 SMM-067 Community Focus New data suggests that marketers must shift their attention from individual influencers to complex decision-making units, say Dr Brian D Smith and Marcus Bergler, in this feature in Pharmaceutical...
by Kall Kwik WGC | Nov 8, 2010 | Free Library
August, 2010 SMM-068 Seeking Success One thing that has become apparent through recent research by Dr Brian D Smith is that many senior industry executives foresee, over the next decade, fundamental change in the sector. This selection of...
by Kall Kwik WGC | Nov 8, 2010 | Free Library
July, 2010 SMM-069 Risk and Reward From early stage development partnerships to wording adverse event warnings, this crop of peer-reviewed research has lessons from marketers working across the pharmaceutical development...
by Kall Kwik WGC | Jul 7, 2010 | Free Library
June, 2010 SMM-066 Guiding Light This Research Roundup issue’s selection of new research reviews published academic research on a wide range of topics including innovation, product development, remuneration and IP.
by Kall Kwik WGC | Jul 7, 2010 | Free Library
June, 2010 SMM-065 Reap the Rewards Market access has become the foundation of most pharmaceutical go-to-market strategies. However, without implementation, strategy is just a fantasy and new research Pragmedic has conducted reveals that many...
by Kall Kwik WGC | Jul 7, 2010 | Free Library
June, 2010 SMM-064 Back to the Future One of the things that has emerged from Pragmedic’s recent research is that the current pharmaceutical industry landscape is the result of powerful political, economic, technical and social forces. In...
