by Kall Kwik WGC | Apr 25, 2011 | Free Library
March, 2011 JMM-027 JMM Research Watch Vol 11.1 This selection of research covers the topics of CSR, price regulation and generic competition.
by Kall Kwik WGC | Jan 6, 2011 | Free Library
December, 2010 SMM-073 Growing Opportunity A summary of recently published academic research about growth and innovation that is relevant to pharma marketing.
by Kall Kwik WGC | Nov 8, 2010 | Free Library
August, 2010 SMM-068 Seeking Success One thing that has become apparent through recent research by Dr Brian D Smith is that many senior industry executives foresee, over the next decade, fundamental change in the sector. This selection of...
by Kall Kwik WGC | Nov 8, 2010 | Free Library
July, 2010 SMM-069 Risk and Reward From early stage development partnerships to wording adverse event warnings, this crop of peer-reviewed research has lessons from marketers working across the pharmaceutical development...
by Kall Kwik WGC | Nov 8, 2010 | Free Library
November, 2010 SMM-072 Pooling Ideas New research into doctors’ behaviour could force a reappraisal of Key Opinion Leader management, say Dr Brian D Smith and Marcus Bergler in this feature article from Pharmaceutical...
by Kall Kwik WGC | Nov 8, 2010 | Free Library
October, 2010 JMM-026 JMM Research Watch Vol 10.4 This selection of research covers a wide range of topics, from R & D productivity to how patients perceive risk and from team-based selling to parallel trade.
