by Kall Kwik WGC | Nov 8, 2010 | Free Library
August, 2010 SMM-068 Seeking Success One thing that has become apparent through recent research by Dr Brian D Smith is that many senior industry executives foresee, over the next decade, fundamental change in the sector. This selection of...
by Kall Kwik WGC | Nov 8, 2010 | Free Library
July, 2010 SMM-069 Risk and Reward From early stage development partnerships to wording adverse event warnings, this crop of peer-reviewed research has lessons from marketers working across the pharmaceutical development...
by Kall Kwik WGC | Nov 8, 2010 | Free Library
November, 2010 SMM-072 Pooling Ideas New research into doctors’ behaviour could force a reappraisal of Key Opinion Leader management, say Dr Brian D Smith and Marcus Bergler in this feature article from Pharmaceutical...
by Kall Kwik WGC | Nov 8, 2010 | Free Library
October, 2010 JMM-026 JMM Research Watch Vol 10.4 This selection of research covers a wide range of topics, from R & D productivity to how patients perceive risk and from team-based selling to parallel trade.
by Kall Kwik WGC | Nov 8, 2010 | Free Library
October, 2010 SMM-070 The Observation Effect This review of published research looks at corporate social responsibility (CSR), including studies of some of the most important companies in the pharmaceutical industry.
by Kall Kwik WGC | Nov 8, 2010 | Free Library
September, 2010 SMM-071 Survival of the Fittest This review of published research considers varying views on adapting pharma business models to fit the changing environment.
