by Kall Kwik WGC | Jul 24, 2011 | Free Library
June, 2011 SMM-080 Fierce Creatures Changes in the social and technological environments are radically reshaping pharma’s competitive landscape, driving the extinction of current business models and the evolution of new ones. But what will those...
by Kall Kwik WGC | Jul 24, 2011 | Free Library
May, 2011 SMM-079 Evolutionary Theory The global pharmaceutical industry is on the brink of huge change, squeezed between what science makes possible and economics makes practical. But what might that change be? If this industry is to continue...
by Kall Kwik WGC | Jul 24, 2011 | Free Library
July, 2011 SMM-081 Survival Instincts Changes in pharma’s market environment will drive the extinction of current business models and the evolution of new ones. What will pharma companies have to do to survive and thrive in this new world? This...
by Kall Kwik WGC | Apr 25, 2011 | Free Library
April, 2011 JMM-028 JMM Research Watch Vol 11.2 A selection of research drawn from a special issue of the Journal of Marketing Management, focussed on Value Marketing in the Health Care Industry.
by Kall Kwik WGC | Apr 25, 2011 | Free Library
April, 2011 SMM-078 Fit Your Market Best practice and benchmarking are buzzwords in pharma marketing effectiveness, but the whole idea is flawed and management research is full of examples of benchmarking and best practice failing in the short...
by Kall Kwik WGC | Apr 25, 2011 | Free Library
April, 2011 SMM-077 Resolving the Innovation Paradox of MedTech Procurement: Five Lessons from Research Outcomes Medical technology procurement policies often seem designed to prevent the efficiency improvements they are intended to achieve....
