by Kall Kwik WGC | Apr 18, 2012 | Free Library
April, 2012 SMM-088 Superior segmentation As patients and payers join in the prescribing decision, the industry needs new models of definition.
by Kall Kwik WGC | Apr 18, 2012 | Free Library
March, 2012 SMM-087 Lifecycle management Product life cycle is a concept that is so familiar that we barely think about it; but at a time when business growth is harder than ever, understanding how this idea applies in medical technology markets...
by Kall Kwik WGC | Mar 14, 2012 | Free Library
September, 2011 JMM-030 JMM Research Watch Vol 11.4 This review of peer-reviewed research covers topics from allocating marketing budgets to HMO tactics, from health advocacy organisations to sales team technology and from outsourcing to CROs to...
by Kall Kwik WGC | Mar 14, 2012 | Free Library
June, 2011 JMM-029 JMM Research Watch Vol 11.3 This quarter’s review of published research reflects some of the most compelling issues facing medical marketers: Innovation, finance and the creation of new markets.
by Kall Kwik WGC | Mar 12, 2012 | Free Library
February, 2012 JMM-031 JMM Research Watch Volume 12.1 This review of published papers covers the big trends in medical markets, from health economics to innovation and emerging markets.
by Kall Kwik WGC | Mar 12, 2012 | Free Library
February, 2012 SMM-086 Two Tribes Among the cultural similarities that are shared by every pharmaceutical company is the tribalism of sales and marketing. Longstanding methods to try to bridge the divide have failed, so now it is time to look at...
