by Kall Kwik WGC | Nov 8, 2011 | Free Library
October, 2011 SMM-083 An Unfolding Story: The Emerging Picture of the Value of New Medical Technology In this European Health Technology Institute research brief, Professor Brian D Smith looks at the value of innovative medical technology and...
by Kall Kwik WGC | Nov 8, 2011 | Free Library
October, 2011 SAI-051 Six Lessons for Knowledge Based Marketers Professor Brian D Smith describes how marketing in knowledge-based industries is different from other businesses.
by Kall Kwik WGC | Aug 19, 2011 | Free Library
August, 2011 SMM-082 Improving HTA in Medical Technology: Six Goals for Constructive Engagement In this European Health Technology Institute research brief, Professor Brian D Smith looks at how Medical technology companies need to help health...
by Kall Kwik WGC | Jul 31, 2011 | Free Library
March, 2011 SMM-076 Beyond KOL management: Communities of practice as a new perspective on pharmaceutical market penetration Pharmaceutical marketers have traditionally relied heavily on the diffusion of innovation model and the associated idea...
by Kall Kwik WGC | Jul 31, 2011 | Free Library
February, 2011 SAI-050 Turf Wars: what the intraorganisational conflict literature may contribute to our understanding of marketing strategy implementation The problem of strategy non-implementation is important and complex but poorly...
by Kall Kwik WGC | Jul 31, 2011 | Free Library
January, 2011 SMM-074 The Road Ahead Our strategy for the future is dependent on what has happened in the past. This article looks at how path dependency theory can help us do a better job of creating strong marketing...
