by Kall Kwik WGC | Mar 14, 2014 | Free Library
March, 2014 SMM-105 Lessons on the Value of Service Professor Brian D Smith explores why so many medtech companies find it hard to create and offer customer added value services and gives tips on how to overcome this difficulty to gain...
by Kall Kwik WGC | Mar 14, 2014 | Free Library
February, 2014 SMM-106 Certainty Comes Too Late (Darwin’s Medicine) This is the first column in the new Darwin’s Medicine series in Pharmaceutical Marketing Europe. Prof Brian D Smith points out the practical implications of an...
by Kall Kwik WGC | Jan 17, 2014 | Free Library
January, 2014 SMM-102 The Adaptation Puzzle With so may attempts failing, isn’t it time you restructured your approach to change management?
by Kall Kwik WGC | Jan 17, 2014 | Free Library
December, 2013 SMM-101 Rising to the Challenge The medtech industry is a constant battle between established firms and emerging rivals. What do these battles tell us about strategies for maintaining or overturning an entrenched market position?...
by Kall Kwik WGC | Jan 17, 2014 | Free Library
July, 2013 SMM-100 Modern Values Understanding the new concepts and processes of value will be the first steps towards adapting to a new healthcare environment.
by Kall Kwik WGC | Sep 5, 2013 | Free Library
September, 2013 SAI-053 Capturing an elusive phenomenon: developing and testing a multiple perspective model of marketing strategy implementation This paper reports on a survey of executives in pharmaceutical and medical technology companies...
