by Kall Kwik WGC | Jun 18, 2019 | Free Library
June, 2019 SMM-196 Pharmaplasticity In a transforming market, understanding of the mechanics of change – how it happens and why it often does not – is among the most valuable knowledge a manager can acquire. This article uncovers what...
by Kall Kwik WGC | May 13, 2019 | Free Library
May, 2019 SMM-194 It’s not the end of the world, is it? As the life sciences industry changes, various types of apocalypse threaten. This article suggests ways in which companies might survive such environmental disasters.
by Kall Kwik WGC | May 13, 2019 | Free Library
May, 2019 SMM-195 Deep Value Why value-based healthcare is difficult. Insights from Eric Topol’s book Deep Medicine applied to the evolution of the life sciences industry.
by Kall Kwik WGC | May 13, 2019 | Free Library
April, 2019 SMM-192 It’s complicated Why commercial executives should think more like scientists.
by Kall Kwik WGC | May 13, 2019 | Free Library
April, 2019 SMM-193 Breaking bad Six brand management habits that medical marketers should break.
by Kall Kwik WGC | Mar 20, 2019 | Free Library
March, 2019 SMM-190 Medical Marketing Superheroes Imagine if you could genetically engineer your medical marketing team. This short article outlines some concepts that have very important practical implications for leaders in the life sciences....
