Medical Marketing Superheroes

March, 2019    SMM-190 Medical Marketing Superheroes Imagine if you could genetically engineer your medical marketing team. This short article outlines some concepts that have very important practical implications for leaders in the life sciences....

Gene Genie

February, 2019    SMM-189 Gene Genie Why evolution will find new markets for gene and cell therapies, despite their high cost.

Medtech’s Mixed-up Monsters

October, 2018    SMM-186 Medtech’s Mixed-up Monsters If nature abhors a vacuum, traditional theory has it that investors hate conglomerates; markets tend to value aggregates of different businesses at less than the sum of their parts. How...