by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
June, 2008 SMM-034 Transform into Value This article takes key lessons from the book “Creating Market Insight” by Dr Brian Smith and Dr Paul Raspin. What market insight is and how firms gather and use data to create it and then use...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2008 O2N-002 Calculated Risk Dr Brian Smith looks at why some business ventures are riskier than others. (Open University Money & Management blog)
by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2008 SMM-034 Make your move Received wisdom has it that a first-mover – the first significant product in a class – has an advantage over its followers. This assumption drives pharma companies to push hard to launch sooner...
by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
October, 2008 SAI-034 Hidden Strengths The proper use and great strengths of the SWOT analysis.
by Kall Kwik WGC | Mar 12, 2009 | Uncategorised
November, 2008 SMM-036 Molekülün Ötesinde Bir Hizmet Interview with Dr Brian Smith in Farmaskop magazine. (Turkish)
