May, 2021 SMM-230
The Ecosystem Paradigm
It has become fashionable in the life sciences industry to use the word ecosystem. More often than not, ecosystem is used as a modish synonym for a part of the market or a relationship between different organisations within the market. But thinking about our industry as an ecosystem has so much more value than sounding fashionably smart. This article guides you through how ecological thinking helps business thinking and addresses real-world challenges in the life sciences market.