Overcoming “them and us”

November, 2009    SFP-016 Overcoming “them and us” When we strongly identify with our group, we instinctively identify against people in other groups. However, this persistence of stone-age group identity thinking doesn’t help us in the...

Matchmaking process

October, 2009    SM-050 Matchmaking process Pharmaceutical marketing, it has often been observed, is a matching process – the need to marry the capabilities and limitations of the huge and complex life-sciences knowledge domain with the...