Hot Stuff

July, 2004    RWM-020 Hot Stuff Dr Brian Smith studies the latest research into branding, a subject that continues to be a hot topic with marketers.

Emotional Foods

September, 2004    RWM-021 Emotional Foods The astronomer Carl Sagan once wisely noted that when we have strong emotions we fool ourselves. Certainly it is a naive marketer who thinks that all purchase decisions are entirely rational and made...

IJMM Research Watch Vol 4.4

October, 2004    JMM-004 IJMM Research Watch Vol 4.4 A review of current research for medical marketers International Journal of Medical Marketing Volume 4.4