by Kall Kwik WGC | Mar 13, 2009 | Free Library
September, 2003 RWM-011 Are you worth the money? Dr Brian Smith finds research to help marketers measure how marketing contributes to performance.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
October, 2003 RWM-012 Making assumptions New research takes a look at accepted truths and obliterates a few industry myths. Dr Brian Smith wonders why we are so fond of generalisations.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2003 RWM-013 Ammunition for marketers How marketers can test and prove that their theories work.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
January, 2004 JMM-001 IJMM Research Watch Vol 4.1 A review of current research for medical marketers International Journal of Medical Marketing Volume 4.1
by Kall Kwik WGC | Mar 13, 2009 | Uncategorised
January, 2004 RWM-014 Learn or lose Dr Brian Smith looks at new research into organisational learning and finds that it is as necessary as it is difficult.
