Creating strong strategy
Your job is to create and execute strong strategy.
Through decades of research, I've developed a unique understanding of why some companies strategise effectively, but many don’t.
I've supported many pharma and medtech strategists, across many disease areasmarkets, in most countries and throughout the life cycle.
When I help you strategise, we'll use innovative methods to build:
- A strong, communicable strategy
- A pragmatic execution plan
- A team aligned around the plan
To be confident that your strategy will work, let's chat.
Validating your strategy
You need to know that your strategy will work.
My strategy effectiveness research has led to Strategy Diagnostics, a rigorous tool for validating strategy before execution.
I've used Strategy Diagnostics to validate strategies at launch, repositioning, loss of exclusivity and in the annual planning cycle.
Using Strategy Diagnostics together, we will:
- Predict your strategy's effectiveness.
- Find its strengths and weaknesses
- Identify critical improvements
To be confident that your strategy will work, let's chat.
Anticipating the market
You must anticipate your market, not react to it.
My research into the evolution of life science markets has led to Emergent Properties Analysis (EPA), a proprietary technique for predicting future opportunities and threats.
I've used EPA to successfully anticipate the future of many different pharma and medtech markets, from the emergent to the established.
Using EPA together, we will:
- Find your blind spots
- Anticipate your market's future
- Predict future opportunities and threats
If these outcomes are valuable to you, let's chat.
Mentoring strategists
Strong strategists must grow, develop and adapt.
For many years, I've shared my unique research and understanding of strategising in the life sciences with individual strategists and strategy teams.
I help them understand the science of strategy and its application in the real world of changing markets, cross functional working and intense competition.
As mentor and mentee, we will:
- Understand your situation
- Prioritize your development needs
- Address your key issues
If you want to grow as a strategist, let's chat.
Aligning strategy and culture
Your culture must amplify your strategy, not eat it.
My research reveals how and why strategy and culture are synergistic in some companies but antagonistic in others.
I work with life science companies to apply this knowledge, aligning their culture and strategy so that each amplifies the other.
By doing this, we will:
- Understand your strategy/culture compatibility
- Align the two
- Realise their synergies
If you want your culture and strategy to amplify each other, let's chat.
Creating market insight
Strong strategists know what their rivals don't.
My research studies how life science firms create this important competitive advantage.
I apply my findings to help firms create new knowledge that is both valuable and unique to them.
Using novel insight creation techniques, we will:
- Find your insight gaps
- Create new insight
- Translate that insight to strategy
If you want to understand your market better than your competitors, let's chat.
Training cross-functional teams
Strategising is a team game.
I've published extensively on how individuals’ behaviour and cross-functional working can supercharge your strategy process or strangle it.
I use this research to help cross-functional teams combine their strengths, resolve their differences and strategise efficiently and effectively.
Working with your team, we will:
- Clarify its aims and issues
- Co-create its collaboration process
- Support its strategy development
If you want your cross-functional team to strategise better, let's chat.
Enhancing your meetings
Meetings must add value.
My decades of experience and wide-ranging research into the life sciences industry adds value to both internal and external meetings.
I deliver this insight in my authoritative but engaging style to match the theme and objectives of your virtual or in-person meeting.
When I contribute to your meeting, we will:
- Agree your goals
- Co-reate the content
- Engage with the audience
If you want your cross-functional team to strategise better, let's chat.
Creating value beyond the product
Your product is only part of the value you create.
My research into how pharma and medtech companies build value propositions reveals a methodical, realistic process for creating value beyond the product.
I've guided many companies through this process for both medicines and devices and in new and established markets.
Creating value together, we will:
- Identify customer-centric value
- Design your value proposition
- Develop your action plan
If you want to create value beyond the product, let's chat.
Transforming your business model
Your business model must fit your market and your goals.
My unique research has identified the 26 emerging business models of the life sciences industry, how they work and how they are built.
I use this research to help pharma and medtech companies accelerate their business model transformation.
Working together, we will:
- Identify your business model options
- Design your transformation pathway
- Support your transformation journey
If you want to transform your business model, let's chat.