JMM Research Watch Vol 10.4

October, 2010    JMM-026 JMM Research Watch Vol 10.4 This selection of research covers a wide range of topics, from R & D productivity to how patients perceive risk and from team-based selling to parallel trade.

Pooling Ideas

November, 2010    SMM-072 Pooling Ideas New research into doctors’ behaviour could force a reappraisal of Key Opinion Leader management, say Dr Brian D Smith and Marcus Bergler in this feature article from Pharmaceutical...