Who we are

Pragmedic Limited is the strategy advisory firm founded in 1998 by Professor Brian D Smith.  He delivers most client projects himself and he designs and leads those that require multi-disciplinary teams. 

Brian has worked in the pharmaceutical and medical technology sectors since 1978, first as a research chemist then in an ascending series of marketing and strategy roles in large multinational firms. Since 1998, he has divided his time between research, writing and advising. 

Brian’s research began with his PhD, at Cranfield School of Management, studying strategy effectiveness in medical markets. Subsequently, he examined how firms create insight and, currently, why some firms implement strategy better than others. He is Adjunct Professor at SDA Bocconi in Milan, one of Europe's leading business schools, where he teaches to the Masters Programme in International Healthcare Management and conducts research with the European Health Technology Institute for Socio-Economic Research which is based there. This work fits well with his research into strategy implementation at Europe's largest business school, the Open University Business School, where Brian is Visiting Research Fellow.

His writing includes 200 books, papers and articles. He is the editor of the Journal of Medical Marketing and is published widely in both academic and executive journals. His critically-acclaimed books include 'Making Marketing Happen', 'Marketing Due Diligence','Creating Market Insight' and, most recently, 'The Future of Pharma'.

Brian’s clients include leading pharmaceutical and medical technology firms across the world. Recommendations from a small selection of his clients can be seen on the testimonials page. Every project is customised to the client’s requirements and descriptions of typical projects can be found on the “What We Do” page.