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Submitted by Visitor on Wed, 11/03/2009 - 09:51
Pragmedic was commissioned by UK Trade & Investment to undertake research on the East of England's Life Sciences and ICT business communities. The project's objective was to create and implement a segmentation methodology that would ensure that locally-delivered support for international business development was both appropriate and effective.
The project was complex involving database management, substantial quantitative surveys, and detailed qualitative interviews to understand the real needs of local businesses. The project was completed on time and within the budgeted cost and has provided a valuable contribution to an emerging national strategy on customer segmentation
Robert Driver, International Trade Director - East of England