Phonak

The situation facing Phonak was complex: maturing markets, technically complex products, rapidly evolving channels and changing reimbursement issues. Pragmedic worked with Phonak’s Danish team to create clear, unique insight into the market. From this flowed a strong strategy that guided a practical action plan. What most impressed us was the way that cutting-edge management research was applied to very real business problems to develop a business that was strongly differentiated but could be implemented by the existing organisation in a realistic timescale.