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Submitted by Visitor on Wed, 11/03/2009 - 08:44
PragMedic worked with Organon’s UK subsidiary to develop novel and effective approaches to segmentation, targeting and positioning in the UK pharmaceutical market, both primary and secondary care sectors.
PragMedic worked at two key points in our organisation. At marketing group and sales management level, PragMedic introduced new understanding of how segmentation can work within the complex environment of pharmaceuticals. Work with first line sales managers achieved our objective of creating better awareness and understanding of customer needs which has in turn led to the evolution of the new ways in which we now approach our customers.
Ilse van Roy