Olympus

Submitted by Visitor on Wed, 11/03/2009 - 08:35

PragMedic worked with Olympus in a programme to help them develop marketing strategies for the In Vitro Diagnostic market

Brian challenged us to rethink our core value propositions in relationship to our customers. As a result we are working to create real value differentiation for those customers who appreciate the difference and are prepared to pay a modest premium to receive more.