Molecular Devices

Submitted by Visitor on Wed, 11/03/2009 - 09:29

PragMedic worked with Molecular Devices’ European Commercial Management Team to help them build effective strategies in a market dominated by entrenched competitors.

Working with PragMedic to develop a marketing strategy for our product line opened our eyes with respect to how to position our products most effectively with customers and identified some innovative tools that will help us consolidation this position.