Midmark
Submitted by pragmedicljb on Thu, 18/03/2010 - 09:41
Pragmedic worked with Midmark to develop a marketing strategy, to support the re-launch of our business in Europe.
We had very limited resources and were reluctant to invest in head count without a better understanding of our ‘go-to-market’ approach. By working with Pragmedic we could see where our marketing plans were directing us, before we had to invest. As well, we ended up with an extremely good, balanced plan that incorporated our own experiences, research gathered ‘in-project’ and Pragmedic’s own skills.
Brad Walker, Vice President International