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Submitted by idesigner on Fri, 31/10/2008 - 20:11
PragMedic was asked by IMS, the global leader in market information for the pharmaceutical and related industries, to facilitate their discussion about global trends in the industry and their implications for future strategy.
We needed an unusual combination of industry understanding, fresh eyes and rigorous, research-based knowledge to inform our strategic discussions. PragMedic provided this, simultaneously working with our current position and challenging our existing thinking. Dr Brian Smith helped us to 'see the woods for the trees' in a way which both reinforced and improved our thinking about future strategies for IMS.
Baba Awopetu