De Beers Corporation
Submitted by idesigner on Fri, 31/10/2008 - 20:05
PragMedic worked with the Diamond Trading Company (the sales and marketing arm of the De Beers Corporation) on a web-based project to help their distribution partners create strong and effective marketing strategies.
We needed an unusual set of competencies on this project. Firstly, we needed absolutely leading edge thinking in competitive strategy. Second, we needed sensitivity to the unique context and culture of our industry. Finally, we needed the flexibility and commitment to 'burn the midnight oil' to meet deadlines on a very big project that was extremely important to us. PragMedic exceeded our expectations in all three respects. We took an industry-leading step in strategy implementation and received hugely positive feedback from our partners. It's very rare to meet a consultant that can blend expert knowledge and implementation skills in this way.
Christina Iverson, Marketing Consultant