Cranfield School of Management

Submitted by idesigner on Fri, 31/10/2008 - 20:02

Dr Brian Smith worked with Professor Malcolm McDonald and other Cranfield faculty to develop and deliver a series of highly successful workshops in strategic marketing planning.

Dr Smith’s work was always of an incredibly high standard. His breadth of experience, his creativity, his attention to detail, his vision and his pragmatism certainly enhanced Cranfield’s already high reputation in the domain of public courses and in company workshops.
Professor Malcolm McDonald, Emeritus Professor of Marketing

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