Latest newsBaxter
Submitted by idesigner on Thu, 30/10/2008 - 12:35
PragMedic worked with Cranfield School of Management to help Baxter’s Medication Delivery Group create practical competitive strategies on a pan-European basis.
We have worked with Dr Brian Smith and the Cranfield team on marketing strategy planning. The process really helped us to clarify and simplify what kind of product and service differentiation we should offer to different types of customer, and why. Our team continues to use the principles learned in this training.
Nigel Scott