Astellas Pharma International

Astellas Pharma International is committed to educate all marketers working with their strategic product portfolio, so that they are able to act independently and high strategic marketing levels, creating value adding strategies and get them implemented. Pragmedic provided solid academic, facts-based and result-driving practical workshop structures in a series of three multiday workshops. During the workshops we managed to integrate different cultures and expertise levels and provided all an improved understanding of the basics of Strategic Marketing and Value Adding Strategies.