Alcan Packaging
Pragmedic worked with the Sales & Marketing team of one of Alcan's global packaging divisions to formulate a strategy for accelerated growth in a mature market place.......
This is the second time in a number of years that I have used Brian Smith's services. His consultancy support has again been invaluable in guiding my team, in a practical and step-by-step way, through the stages of strategy development. His work has led to real insight into buyer behaviour as a basis for creating competitive differentiation, even in a mature and commoditised market environment.
Andrew Turner, VP Marketing & Sales
Amersham Biosciences
PragMedic worked with Cranfield School of Management to help the Amersham Biosciences management team develop strong strategies for their complex and rapidly evolving global market.
The Cranfield programme was not only rigorous and based on solid research; it was practical and well taught. Of particular use to us was Dr Brian Smith’s work on segmentation, targeting and positioning in our market. This helped us change the way we looked at the market and run a different race from the competition, rather than simply compete head on with them.
Cathy Howat
Astellas Pharma International
Pragmedic worked with Astellas Pharma International to build strategic marketing competences in a multicultural group of marketers with various marketing competence levels.
Astellas Pharma International is committed to educate all marketers working with their strategic product portfolio, so that they are able to act independently and high strategic marketing levels, creating value adding strategies and get them implemented. Pragmedic provided solid academic, facts-based and result-driving practical workshop structures in a series of three multiday workshops. During the workshops we managed to integrate different cultures and expertise levels and provided all an improved understanding of the basics of Strategic Marketing and Value Adding Strategies.
Marty Groen in ‘t Woud, Commercial Manager, Emerging Markets
AstraZeneca
PragMedic has worked with AstraZeneca's marketing skills development group on a number of projects over several years.
AstraZeneca is committed to continuously providing personal development for its employees and, in line with this objective, PragMedic has carried out several projects helping them to understand the marketing skills development needs of the company's Marketing Professionals, with subsequent programme format and content development to meet those needs.
Maria Eklöw
Baxter
PragMedic worked with Cranfield School of Management to help Baxter’s Medication Delivery Group create practical competitive strategies on a pan-European basis.
We have worked with Dr Brian Smith and the Cranfield team on marketing strategy planning. The process really helped us to clarify and simplify what kind of product and service differentiation we should offer to different types of customer, and why. Our team continues to use the principles learned in this training.
Nigel Scott
Cochlear Europe
PragMedic worked with Cochlear Europe to review its strategic marketing plans and to give recommendations.
Dr Brian Smith thoroughly analysed our current strategic marketing plan. We then had a workshop with him to see what was good and where there was room for improvement. This helped us to further refine the plans and make them fit to the environment we are competing in. The Marketing Due Diligence approach proved to be a highly efficient method to tackle the real issues first.
Mathias Aeberhardt
Cranfield School of Management
Dr Brian Smith worked with Professor Malcolm McDonald and other Cranfield faculty to develop and deliver a series of highly successful workshops in strategic marketing planning.
Dr Smith’s work was always of an incredibly high standard. His breadth of experience, his creativity, his attention to detail, his vision and his pragmatism certainly enhanced Cranfield’s already high reputation in the domain of public courses and in company workshops.
Professor Malcolm McDonald, Emeritus Professor of Marketing
Cytocell
PragMedic worked with Cytocell to help them understand their specialist biotechnology niche and identify competitive strategies appropriate to their small size.
PragMedic worked with the sales and marketing team at Cytocell to assist in the development of our global marketing strategy. This allowed us to focus our resources towards achieving a unique and competitive strategy that helped us to meet our financial targets.
Graham Duncan
De Beers Corporation
PragMedic worked with the Diamond Trading Company (the sales and marketing arm of the De Beers Corporation) on a web-based project to help their distribution partners create strong and effective marketing strategies.
We needed an unusual set of competencies on this project. Firstly, we needed absolutely leading edge thinking in competitive strategy. Second, we needed sensitivity to the unique context and culture of our industry. Finally, we needed the flexibility and commitment to 'burn the midnight oil' to meet deadlines on a very big project that was extremely important to us. PragMedic exceeded our expectations in all three respects. We took an industry-leading step in strategy implementation and received hugely positive feedback from our partners. It's very rare to meet a consultant that can blend expert knowledge and implementation skills in this way.
Christina Iverson, Marketing Consultant
Diagnostic Products Corporation
PragMedic worked with DPC in an extensive UK programme to help them develop marketing strategies for the In Vitro Diagnostic market in response to the changing and emerging needs of the NHS
PragMedic helped DPC work through this important, complex decision making and to see beyond ‘emotion driven’ past decisions, with professional group management and innovative suggestions and strategies. DPC has benefited from this help as the learnings have been extended throughout the organisation, helping us to identify the route by which we will develop in future. DPC is seen in the IVD market as a highly visible player with a clear and positive message.
Judi Jackson
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