Latest newsPublications, title A to Z
A sortable (click column header) list of all papers published by title (default) A to Z. The active sort column is highlighted by the grey background. To read a summary of an individual paper click the paper's title
| Title | Reference | Published |
|---|---|---|
| A Matter of Definition | O2N-005 | 02/2009 |
| A necessary evil | RWM-032 | 10/2005 |
| Accept no substitute | RWM-025 | 02/2005 |
| Achieving a market-led culture: A case study | SMM-002 | 08/2000 |
| Achieving Excellence in CRM | SAI-044 | 10/2002 |
| Across the Breadth | SMM-046 | 09/2009 |
| Against the Odds | SMM-055 | 01/2010 |
| Ammunition for marketers | RWM-013 | 11/2003 |
| An empirical investigation of marketing strategy quality in medical markets | SMM-005 | 02/2003 |
| An exploratory study of key opinion leadership management trends among European pharmaceutical companies | SMM-049 | 09/2009 |
| An Unfolding Story: The Emerging Picture of the Value of New Medical Technology | SMM-083 | 10/2011 |
| Are we getting it right? | RWM-010 | 07/2003 |
| Are you worth the money? | RWM-011 | 09/2003 |
| As chaves do marketing (in Portugese) | SAI-016 | 05/2006 |
| Ask the Oracle | SMM-044 | 08/2009 |
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