Publications, title A to Z

A sortable (click column header) list of all papers published by title (default) A to Z. The active sort column is highlighted by the grey background. To read a summary of an individual paper click the paper's title

Title	Reference	Published
A Matter of Definition	O2N-005	02/2009
A necessary evil	RWM-032	10/2005
Accept no substitute	RWM-025	02/2005
Achieving a market-led culture: A case study	SMM-002	08/2000
Achieving Excellence in CRM	SAI-044	10/2002
Across the Breadth	SMM-046	09/2009
Against the Odds	SMM-055	01/2010
Ammunition for marketers	RWM-013	11/2003
An empirical investigation of marketing strategy quality in medical markets	SMM-005	02/2003
An exploratory study of key opinion leadership management trends among European pharmaceutical companies	SMM-049	09/2009
Are we getting it right?	RWM-010	07/2003
Are you worth the money?	RWM-011	09/2003
As chaves do marketing (in Portugese)	SAI-016	05/2006
Ask the Oracle	SMM-044	08/2009
Back to Basics	RWM-035	03/2006